Eat at Red Robin!

Poster's Note: I usually wouldn't condone this type of post, as it does have a commercial overtone. HOWEVER, for years I have been reading about their connection with NCMEC and donation drives and Child Id kits for a few years. (OMG! Have been doing this that long?). Anyway, this is about a typical Grand Opening at Red Robin. They might ( I said, might ) be a good sponsor for the poster drive. We can't pay for thet kind of stock and photography on our own, totally. Also, if not, they might be a good example to another corporate partner who might trade a little logo in the corner for some poster cash. Then again, it might be a too touchy subject for some....jes thinkin'


Red Robin Gourmet Burgers, Inc. (Red Robin) -- known as the gourmet
burger expert that offers craveable, high-quality menu items for
families and burger-lovers alike since 1969 -- will open a new Red
Robin(R) restaurant in Pittsburgh, located at 1230 Settlers Ridge Center
Drive, across from the Cinemark Theater in the Settlers Ridge Shopping
Center, on Monday, May 10, at 11 a.m.

To celebrate Red Robin's grand opening and demonstrate its ongoing
commitment to the Pittsburgh community, the new restaurant has
partnered with the National Center for Missing & Exploited Children
(NCMEC) to host a Burgers With A Heart(R) fundraiser during grand opening
week from May 10 to 16. Red Robin will donate 50 cents from every
gourmet burger sold during this time to NCMEC to support its child
safety initiatives. In addition, because Red Robin is all about
families, Red Robin will give away Child ID Kits for FREE* during
grand opening week. According to NCMEC, child ID Kits are a simple, yet
effective method in helping parents and guardians maintain a
current photograph and other descriptive details about their children.

"We look forward to serving even more craveable gourmet burgers in
Pennsylvania, while also continuing to support child safety
efforts in Pittsburgh through our Child ID Kit program," said Eric Houseman,
Red Robin president and chief operating officer. "We invite everyone
to come to Red Robin to enjoy one of our more than two dozen gourmet
burgers, learn more about child safety, and help us support the National
Center for Missing & Exploited Children during grand opening week."

GREENWOOD VILLAGE, Colo., Jun 01, 2010 (BUSINESS WIRE) --
From Tuesday, June 1 through Sunday, June 13, 2010, Red Robin
Gourmet Burgers, Inc. (Red Robin) announced the company will be
giving away free Child ID Kits with the purchase of a kids' menu item at
participating* Red Robin restaurants. The company will also donate 50 cents of every kids' meal
sold** during this time to the National Center for Missing & Exploited Children(R) (NCMEC) to
fund the organization's child safety initiatives.

According to NCMEC, summer is an important time for parents to be
vigilant about child safety because of the different activities their
children are involved in this time of year. Red Robin
partnered with NCMEC to provide the Child ID Kit, an important child
safety tool, and child safety tips to help parents keep children safe.
The promotion is part of Red Robin's ongoing commitment to child
safety.

NCMEC also stresses the important of good communication between
parents and children and offers a few tips for parents:

Make sure children know their full names, address, telephone
numbers, and how to use the telephone.

Teach children what to do in an emergency and how to reach you
or another trusted adult if they feel scared.

Update their Child ID Kit. Summer is a great time to update the
information and photo in your child's ID Kit, and mark your calendar
to do so every 6 months.


For more safety tips from NCMEC, visit: http://www.redrobin.com/newsitem.aspx?id=20.

"Child ID Kits are a simple, yet effective method to help families
maintain a current photograph and other descriptive details about
their children, which can be one of the most important tools for law
enforcement to use in the search for a missing child," said Ernie
Allen, President and CEO of NCMEC. "I would like to thank Red Robin for
its generous support and continuing efforts to help us reach families
throughout the U.S. with information that can help keep children safe."

The Child ID Kit contains information such as physical
characteristics, name, date of birth, fingerprints, sex, address,
and a current photograph. For more information on how to accurately
complete a Child ID Kit, watch this video: https://www.youtube.com/user/RedRobinBurgers#p/a/u/0/zaxiWOrRMV0.

Red Robin focuses its philanthropic support on local and national
causes that promote the health, welfare and education of children,

families and citizens in the communities it serves. Because
of its shared commitment to families and child safety, Red Robin
partnered with NCMEC in 2006 and has continued its partnership
through the company's new restaurant openings and additional programs such
as Red Robin's Kids Cook-Off.

For more information about Red Robin and to find participating ID
Kit restaurant locations, please visit www.redrobin.com
and contact your local restaurant. Please visit www.missingkids.com
for additional information about NCMEC.

Seattle-based Red Robin Gourmet Burgers Inc.
recently announced that it would open a new Red Robin restaurant in Bethel Park , Pennsylvania ,
in mid July. The new 6,958-square-foot restaurant will seat 239 guests.
Opening of this restaurant will create 100 new jobs in the area.

Two months ago, Red Robin Gourmet Burgers had opened another restaurant
in Pittsburgh, Pennsylvania. This 5,789-square-foot restaurant has a
capacity of 206 seats. The company is focusing on rolling out smaller
prototype restaurants (nearly of 5,800 square foot) to reduce
construction and occupancy costs, and in turn boost returns on capital.
Both new restaurants are partnered with the National Center for Missing
& Exploited Children (“NCMEC”), a nonprofit organization.

Red Robin Gourmet Burgers, which currently owns and operates 306
restaurants in 31 states, and franchises 133 restaurants in 21 states
and two Canadian provinces, plans to open twelve to thirteen
company-owned restaurants in fiscal 2010.

Red Robin Gourmet Burgers has dramatically slowed down its unit
expansion in response to a dipping restaurant operating margin as well
as same-store sales. It opened 15 company-owned restaurants in fiscal
2009 as against 31 in the prior year. However, with an economic revival
underway, the company expects a turnaround in 2010 and stresses on brand
awareness through a national advertising campaign.

Red Robin Gourmet Burgers focuses on expediting food orders in a
colorful and family-friendly atmosphere that appeals to women and
children. As a result, 30% of its customers are under the age of 18
compared with 16% for other casual-dining restaurants. Accordingly, Red
Robin Gourmet Burgers will donate 50 cents from every gourmet burger
sold during the opening week of Bethel Park restaurant to NCMEC. The
donation will support the child safety initiatives by the nonprofit
organization. Last month, the company announced another child-based
limited period offer that it would give away free Child ID Kits with the
purchase of a kids’ menu item at participating Red Robin Gourmet
Burgers restaurants.